29 Tips for Gaining and Retaining a Donor Base

9. Recognition. Send members a thank-you letter, call them on the phone or visit them; list their names in your newsletter (as the list becomes longer, just list upper-level members), annual report or recognition wall; and send them membership cards with their names on them.

Strategy (which of these will you focus on?)
10. Increase numbers. Why? Do you want to increase numbers for greater advocacy power, to increase your donor pool, to appear stronger as an organization or to serve the community better?