3 Christmas Wishes for Fundraising Joy
It's that time of year — the time when pleasant trips to the mall are replaced by power-shopping, finding a good parking place matters more than winning the lottery and even your dentist sends you mailings with "holiday gift ideas."
For fundraisers, our holiday wishes are simpler — good income, good income and, of course, good income! But looking ahead to 2012, here are three things I'd like to find under the tree Christmas morning that I guarantee will bring happiness to me through the new year.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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