3 Christmas Wishes for Fundraising Joy
A workable solution for the U.S. Postal Service
Some of you probably immediately thought, "E-mail is a great solution for the post office. Just stop snail-mailing!" But the U.S. Postal Service is important to fundraising. Oversized formats just lose something in e-mail. Good design and a great offer in acquisition can (sometimes) break through the clutter of life and get opened — and gain you a new donor. And giving a major donor a physical receipt with a sincere, hand-signed "thank you" often conveys gratitude better than an e-mailed receipt.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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