3 Christmas Wishes for Fundraising Joy
Honestly, I am not anti-technology. In fact, I love it and am surrounded by it. But I use it to do things I have to do and things I want to do: work, read (on my Kindle), listen to a custom playlist (on my iPod), play Solitaire, take photos …
But when we start expecting our donors to do our work, we're assuming they want to partner with us enough to take the time to search out our information, keep our e-mails out of the junk-mail folder, print what they need for their taxes and, in general, do our jobs. Sorry to be curmudgeonly, but if it's too hard to be a donor to your organization, donors will find someplace that doesn't make them work as much. They want to give to you, but they don't want to work for you.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
