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Unfortunately, we sometimes don't get past the "it's been a quiet week" in our fundraising copy. We tell the same stories month after month in our newsletters, or worse, we don't tell stories at all. It's hard work to collect the stories, get interesting quotes out of project recipients, write a great encounter before we move on to the next thing on our lists.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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