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But taking that time is essential — both for your fundraising and for your own renewal as an overworked fundraiser. Several years ago, I was talking to a mother in Mozambique. At that time, it was the poorest country on Earth and surviving past your fifth birthday was more of a miracle than an expectation. I asked a young mother what her dreams were for her 2-year-old son. I'll never forget her answer — for the longest time, it was simply a blank stare. Then she said, "I just want him to live." The contrast between that and my dreams for my then-young daughter was startling.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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