3 Christmas Wishes for Fundraising Joy
And that's a story my donors needed to hear. I can quote statistics all day long. I can talk about the painstaking process we go through in publication after publication. But until I share the "heart" of our work, it's all words. In 2012, let's engage our donors' heads and their hearts!
What are your wishes for this holiday season for fundraising in 2012? What will help you change the world in the new year?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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