3 Common Online Fundraising Mistakes (and How to Avoid Them)

The key, he says, is to make online communications stand out not as a piece of marketing, but as a piece of relationship-building.

Mistake No. 2: Focus too much on control
Fundraisers can’t control what’s happening online in this era of social media, and they can’t control what happens in the world around them — a far cry from the standardized, preapproved processes in direct mail.