3 Common Online Fundraising Mistakes (and How to Avoid Them)

Mistake No. 3: Focus too much on asking for money
“It gets back to the point if I’m sending direct mail, I’m never going to ask you to do anything but give me money because I’m paying money on the postage. For an online relationship, be it e-mail, social, a video on YouTube, website content, you really don’t only have the opportunity, you have the obligation to mix it up so that you’re in equal parts cultivating the relationship in non-fundraising ways and then going in with a targeted ask based on the interest of that individual,” Gensemer says. “You can do it, and it doesn’t cost you any more and it raises you more money.”