3 Components of a Successful Nonprofit Brand

Differentiation
You need to distinguish your nonprofit from other organizations doing similar work, Levy writes. There are so many organizations that are vying for donors' time and money. You must be very clear in why your organization warrants their attention and funds.

Make sure your mission is easy to understand and inspires a broad base of sustainable support for the long haul. Ask yourself if "you have an achievable goal for success that will captivate people's imagination," Levy says.