3 Components of a Successful Nonprofit Brand
Authenticity
You have to get people to identify and care about your cause beyond support from people directly affected by the issue.
"By speaking authentically about the challenges you face as well as the expertise you bring to solving the problem, you make it easier for people to trust your organization and ultimately to volunteer their time and donate their money," Levy writes.
- Companies:
- GuideStar
- People:
- Howard Adam Levy
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