3 Fundraising Direct-Mail Trends

According to the recent Annual Report on Philanthropy for the Year 2011 by Giving USA, individual donations increased by 4 percent in 2011 (as compared to 2010) to $217.79 billion in contributions. Specifically, giving to education went up by 4 percent, human services by 2.5 percent, health organizations by 2.7 percent and pubic-society benefit organizations by 4 percent. The only category that decreased in donations was religious charities.