3 Fundraising Direct-Mail Trends

We at DirectMarketingIQ, along with our partner Fundraising Success, are here to help. In 2011, we released "The Art & Science of Multichannel Fundraising," the ultimate guide to cross-media fundraising. Each chapter was penned by proven fundraising marketers, and it covered channel selection, creative, direct mail, e-mail, mobile, social media, renewals, testing and even eight comprehensive multichannel case studies.