3 Fundraising Direct-Mail Trends

The "Cross-Channel Fundraising Tips and Trends" report is step two in this high-level study of fundraising marketing, as we pulled endless amounts of data from our direct-mail and e-mail archives (the most complete direct marketing archive in the world) and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. (Fundraising best practices and case studies are also included.)