3 Fundraising Direct-Mail Trends

Direct-mail techniques
Watching how popular direct-marketing tactics are employed in certain sectors is always fascinating, and it's no different for fundraising. Using variable data printing (VDP) or personalization has grown in every sector, and that includes fundraising, where it went up by 6 percent. Now, 58 percent of fundraising efforts are personalized in some way, from the name, to the images shown, to even the kind of premium offered.