3 Fundraising Technology Predictions for the Coming Years

This model, when applied to nonprofits, changes the historical emphasis from back-office fundraising database solutions to solutions that seamlessly blend website and database with the emphasis on the online donor experience. It’s not necessarily the end of more traditional forms of fundraising, but think about what it would mean to give your donor the tools to donate, register, buy, fundraise, communicate, recommend and learn more about your cause online. And then think about the implications of not doing it.

Fundraising will be about innovation
Nothing new really, but new kinds of innovation are possible as new technology opens up. The much-publicized poster child for Twitter-based fundraising is the charity: water Twitter-driven fundraising campaign. However, it was successful not only because of the medium, but also the creativity and innovation behind its use. So organizations have to be as original, as creative and as innovative as that campaign. Whether that’s dreaming up new kinds of corporate partnerships, writing an Android app or giving your donors the tools to ask friends to donate, it’s the idea that counts — and then the appropriate technology to support it.