3 Interactive Marketing Strategies to Increase ROI

1. Optimize your Web site

Optimizing content for your target audience is a critical factor and most likely the first natural step in the success of your online initiatives to acquire leads and generate donations. Consider your target audience when building, optimizing or enhancing the interactive component for your organization by meeting its expectations. Build the site based on personas and create a solid online component that is updated, relevant and viral. If, for example, your typical user is a mother of young children and you know this demographic would best be targeted with photographs of children and items they can connect to, be sure to incorporate these graphics on the site. Also identify whether you need a special page or special features on your site for ethnic or foreign language groups, community groups, or the elderly and, if so, implement specific design elements that would appeal to these groups.