3 Interactive Marketing Strategies to Increase ROI

Additionally, consider the user’s level of sophistication when it comes to Web use and make basic navigation, functionality and design user-friendly for your audience. Capture each visitor’s attention by using benefit-oriented headlines, offer content that is optimized to your target audience’s buying criteria and persuade them to respond through specific calls to action. Ensure your home page clearly conveys the benefits of your organization for donors and clients, and be sure to make the Web site SEO-friendly with content that generates traffic through search-engine visibility.