3 Interactive Marketing Strategies to Increase ROI

2. Identify business objectives

A powerful and well-designed Web site is only useful if you have identified your business objectives and recognize what you’re trying to do, who you’re trying to reach and what you want them to do, and combine these objectives with what people are expecting from their Web initiative. Decide right away how much your organization can spend on the overall interactive marketing strategy, including site design, maintenance, Web server costs and calls to action to gauge the scope of the online component.