3 Interactive Marketing Strategies to Increase ROI

3. Incorporate Web 2.0 initiatives

A very powerful and cost effective approach has been emerging in the online marketing industry. Just as any other organization seeking to broaden its reach on the Internet needs to take advantage of Web 2.0 initiatives, nonprofits should use tools such as blogs, social networks and viral components to communicate the philosophy of the organization to its members. Allow your users to communicate through your Web site using interactive features such as blogs, document sharing, newsletters, surveys, etc. and provide users with self-service features such as profile updates, online event registration, and online donations and sponsorships.