3 Keys to Fundraising in Tough Times

Beyond that, you need to gain donors’ trust. The best way to do that is to be transparent and accountable in all that you do.

Effective communications
Your stories shouldn’t just be compelling; they should be unforgettable. Effective fundraising communications are:

• Emotional — put a “face” on your service
• Compelling — show a valid need
• Responsive — clear call to action
• Easy — for donors to respond
• Multichannel — meet donors where they are

It’s a bad sign if: