3 Keys to Fundraising in Tough Times
- You can substitute the name of any other charity for yours in your communications.
- Needs are focused more on the organization and economic woes than on those you serve.
- There is no specific call to action.
- There is no clear, easy way to respond.
Be donor-centric
Donors are human beings, not ATMs. Therefore, they need to:
- Companies:
- Association of Fundraising Professionals
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