3 Keys of a Strong Nonprofit-Corporate Partnership

However, as is the case with most fundraising issues, securing corporate partnerships is easier said than done, particularly in today's environment where organizations expect more than just good will in return. So how do you build strategic corporate partnerships? Where do you start?

There are three keys to getting started, said Venessa Mendenhall, vice president of strategic partnerships of New York Needs You (NYNY), and Melissa Kinckle, consulting delivery senior manager and director of corporate social responsibility at Bluewolf. In their session, "Building Strategic Corporate Partnerships," at Fund Raising Day in New York with co-presenters Lina Klebanov, deputy director of corporate social responsibility at Marsh & McLennan Cos., and Erica Hamilton, chief program officer of iMentor, Mendenhall and Kinckle laid out the three core concepts of a strong nonprofit-corporate partnership.