3 Keys of a Strong Nonprofit-Corporate Partnership

It's imperative to understand your potential corporate partner's wants and needs. Is it looking for brand exposure? The number of its employees engaged with a nonprofit partner? What are its corporate goals for this potential partnership?

For instance, Bluewolf, a global technology consulting firm, was looking for brand exposure and access to networks in its markets. Eventually, New York Needs You, which focuses on career development and leadership training for first-generation college students, formed a partnership with Bluewolf because it could provide that branding and access to its network of supporters.