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“We get a dialogue going with the people. If we don’t call them, either a board member or someone connected is checking in with these people immediately to let them know how much we like them being there,” Pfeffer-Nohre says.

On top of that, every donor receives at least four touches a year. The type of touch depends on the donor — for instance, Pfeffer-Nohre may go to lunch with a $5,000 donor, while a $25 donor will get a different kind of touch, she says. But every donor is important and acknowledged at least four times a year.