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“People need to know they’re appreciated, and they have to know how you use their money,” she adds. “… You can’t just take the gifts and say, ‘Thank you. See you later.’ They need to know that they’re important enough to you that you’ll keep in touch with a real relationship.”

Standing Out in the Crowd(funding)
Crowdfunding has been a hotly debated and rapidly growing medium for fundraising, both in the for-profit and nonprofit spaces, with mixed reviews from experts in the field.