Got Data?

No matter your take, there’s no denying the ability for crowdfunding to bring in a rush of dollars in a short period of time. Take, for example, the New York Foundling’s Hurricane Sandy Relief Fund campaign.

The Foundling, which offers services for underserved children, families and adults with developmental disabilities, lost power during Hurricane Sandy like many in New York City, and its servers went down. At the time, the Foundling wasn’t using a cloud-based donor database, says Vice President of Development and Communications Jennifer Malichio, “so our ability to collect, track and process donations — an imperative aspect of funding our programs — was severely impeded in the aftermath of the storm.”