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Many families and children that the Foundling serves were affected by the storm and in need of necessities such as food, clothing and shelter. So the Foundling turned to crowdfunding platform Deposit a Gift to raise awareness and seamlessly collect donations while working remotely and still without access to its platform and programs in the office.

The ‘build it and they will come’ myth
A big myth to crowdfunding is that you can put up a page on a crowdfunding platform and “benevolent donors are going to shower you with money,” says Dana Ostomel, founder of Deposit a Gift.