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“More and more of our donors are choosing to make their donations online, so it was important for us to essentially be where our donors are. It also provided us with the ability to create really appealing, compelling fundraising content online,” Malichio says.

“[The] platform allowed us to post pictures of the children and families in our care and really tell our story in a way that explained to people why the money was needed and how it would be used,” she adds. “This helped donors connect and really feel that they were making a difference, which is so important.”