Got Data?
It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.
From there, it was all about marketing and sharing. The Foundling created an ad block on its homepage publicizing the Sandy fund and sent out messages via Twitter and Facebook, which all linked to the crowdfunding campaign. Then, everything the Foundling did on social media was complemented by e-blasts to its list, Malichio says, to keep donors updated on how their support was helping.
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