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On top of all that, the Foundling was fortunate enough to be endorsed as one of singer Beyoncé Knowles’ “Ten Ways You Can Help After Hurricane Sandy” blog post. As you can imagine, the celebrity endorsement didn’t hurt either.

Results
In short order, the Foundling was able to raise $20,000 for the campaign and quickly release the funds to approximately 40 families in need who care for about 100 children, Malichio says.