Got Data?

Also, contrary to the beliefs of some crowdfunding detractors, the Foundling was able to capture donor data through the campaign and follow up with and properly thank donors. Many of them, Malichio says, were interested in learning more and staying engaged with the Foundling.

Ostomel attributes some of the Foundling’s success to the fact that it responded with a sense of urgency, getting the site up within 24 to 48 hours of the hurricane. Plus, the Foundling was really clear about what the need was and who had been affected.