Got Data?

“Those were key things. And the marketing,” she says. “They had pictures, breakdowns, various price points, the ability to give anything you wish. They really marketed the heck out of it. People during moments like that are looking to help, and the Foundling gave them that opportunity.”

While the campaign was a success, Malichio says it is not a magic bullet. Crowdfunding isn’t suitable for every campaign. But it’s another valuable tool in the fundraising toolbox when utilized correctly — like it was for the Sandy Relief Fund.