Got Data?
It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.
Getting the clutter out of the way and optimizing the user experience was one component, Rospars says. So BSD and PIH went through and stripped the website of barriers for visitors, including the donation process. PIH now utilizes the same Quick Donate tool that the 2012 Obama campaign successfully used for its online fundraising (the Obama campaign was a client of BSD), so e-mail subscribers can give in one click through e-mail.
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