Got Data?

PIH has invested in a long-term testing strategy, relentlessly focusing on testing and using data to drive strategy and creative. It also incorporates an “always on” digital communications program through e-mail, social media, advertising, and integrated digital and direct-mail communications.

Results
BSD began working with PIH in 2009, and since — including the Haiti campaign — the partnership has yielded more than $50 million raised through various campaigns. Speaking to its responsive design, PIH’s donation form completion rate is more than twice the industry standard, and PIH saw an 8.9 percent increase in end-of-year fundraising in 2012 vs. 2011.