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“I hesitate to think what would have been the result if I had not found [a DRM system]. I had sold real estate before, so I had no idea how foundations worked. I just knew how to sell something, and I sold the college,” Pfeffer-Nohre says.

“Talisma helped me get all my donors into the system, helped me recruit a board, track my donors, and track my success or failure on any given event,” she adds. “You have to be able to keep track of your donors.”