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The area where this has helped the most is ATCC’s annual luncheon event.

Springboard for fundraising
The turning point for ATCC’s fundraising, according to Pfeffer-Nohre, was when the foundation began an annual luncheon event 11 years ago. The purpose of the luncheon is threefold: 1) to thank donors for their gifts, 2) to tell donors all the new and exciting things they should know about the college, and 3) to ask for their help again. In its first year, the event raised $500,000, and it’s been the launchpad for the annual campaign since.