3 Online Fundraising Communications Best Practices

Here are three more best practices Rosenkranz provided in her presentation.

E-mail
"There is no right amount of e-mails," Rosenkranz said. "It's about the right timing of e-mail."

She gave the example of a three-part e-mail campaign. First, you want to send an e-mail that explains the urgent situation, which has to have a goal and a deadline, and it has to have a transaction, i.e., "You have X amount of days before next week's event," or "I need to raise X amount of dollars by Friday for … " Rosenkranz said.