3 Online Fundraising Communications Best Practices

In the second push, you thank the donors who did donate, and update those who haven't on who has donated and why it's important they donate too. The third e-mail closes out the goal, Rosenkranz said, telling recipients what your organization is doing with the money raised and again thanking them.

"Many times people forget to thank donors or never close the deal. Even if they didn't give, tell them what other people's contributions did to keep them engaged and interested and show the impact giving has," she said.