3 Online-Giving Performance Indicators to Measure

So, most nonprofits are seeking ways to expand their online fundraising and successfully access the new funds that are moving online each year.

The good news is that online fundraising does not have to be complex. Just like in direct mail, there are three simple key performance indicators (KPIs) that impact your online donations: website traffic (who sees your message), donation conversion rate (response percentage) and average gift (how much they give).