3 Online-Giving Performance Indicators to Measure

You can't make improvements if you don't manage outcomes, and you can't manage what you don't measure. When managed correctly, even small, incremental improvements in each KPI can greatly impact the revenue received to support your mission. For example, the third column of the table to the right shows how a small improvement in the conversion rate (from 2 percent to 2.5 percent) increases revenue by 25 percent.