3 Online-Giving Performance Indicators to Measure

● Conversion rate: Once you have successfully attracted potential donors to your site, it's important to minimize the mental, emotional and physical friction of the giving process to maximize your results. Often, organizations try to provide too much information or ask too many questions of donors who just want to fund the mission. The key is regular A/B testing of your message and donation form, along with observing and responding to donor behavior. With the right tools, optimizing your results can be done in fewer than 10 minutes a day.