3 Online-Giving Performance Indicators to Measure

● Average gift: Two fairly simple techniques help here: 1) working to tie higher donation levels to a stronger mission message and 2) using A/B testing on your ask array (the schedule of giving amounts) to improve the average gift size. Unlike direct mail, an online campaign gives you the opportunity to continually refine each aspect of your campaign, including the messaging, ultimate value proposition presentation, ask messaging and ask array. And again, there are inexpensive tools that can help do this quickly.