3 Online-Giving Performance Indicators to Measure

Significant growth in online giving can be achieved by focusing on these three simple metrics — traffic, conversion rate and average gift.

The first step is to establish your baseline indicators. If you are highly motivated and excited about getting started, see what you can do on all three metrics this month. If you cannot do it all immediately, pick one of three key indicators to improve right now. Over the next six months you will be surprised at how one small improvement each month will add up and ultimately increase the funds available for your mission.