3 Prewriting Steps You Probably Skip
Sometimes you have to talk to people face to face, do phone interviews or even (gasp!) look things up in a book. When these things happen, the skilled note-taker has a big advantage. This doesn’t mean you have to stick to the academic format you hated in school. And it certainly doesn’t mean you have be hidebound by Word’s annoying auto-bullets.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
