3 Prewriting Steps You Probably Skip
But whether you carry a handsome Moleskine or can tap 60 words per minute into your smartphone, or just keep a wad of cocktail napkins in your pocket, make sure you always have the tools to capture an idea or quote. Assuming you’ll be able to Google it later or, worse, remember it in context is nothing but a shortcut to the graveyard of good ideas.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
