3 Prewriting Steps You Probably Skip
Writers often complain that this era of bottomless demand for instant content has lowered the overall quality of most prose. If that’s true, I have a prediction: Like the four-minute mile and landing on the moon, somebody’s going to come along soon and raise the bar on acceptable writing quality in the digital age. How you say something (or at least whether what is said is intelligible) will again matter as much as what you say.
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
