3 Prewriting Steps You Probably Skip
So you and I would do well to get out in front of this inevitability. If we take time to do better prewriting now, it might save us later from getting left behind in the redundant dust of repeating the same wrong mistakes over and over.
Willis Turner is the senior copywriter at Huntsinger & Jeffer and author of the Outside Counsel blog. Reach him at Willis@HuntsingerJeffer.com or follow him on Twitter at @WillisATurner
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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
