3 Priorities for Avoiding the Potholes on the Road to Recovery

Clear the focus
Make it a priority to be clear on your organization's core mission. Understand your calling, and focus on it. Now may not be the best time to expand services, open the new thrift store or try an untested marketing campaign. My mom used to say, "Don't bite off more than you can chew." When leaders expand into new, less mission-specific ventures, they place an unnecessary burden on staff members and donors. And they are the ones who feel it when donations slip. These are tough times. Take a moment to review your core mission, and ask yourself if all of your programs and those new ideas are the right fit, especially right now.