3 Proven Techniques to Boost Performance
Leverage technology to take advantage of the shift in donor behavior.
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Frank Barry
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Take advantage of the moment
You have a great opportunity immediately after donors give you an online donation. They made a decision to invest in you, and they pulled out their wallets to do so. There are two key places you can take advantage of this moment:
1. Confirmation page: The confirmation page is the first page a person sees after making an online donation. It’s the place where you get to thank a new donor, while also giving him or her an idea of how to further support you. Ask these donors to join your email list and give you a shoutout on social media. Neither of these asks takes much time, and they’re likely to oblige since they already said “yes” once.
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